Executive Summery Essay Example | Topics and Well Written Essays - 250 words

Executive Summery - Essay Example The business plan was developed with the aim of obtaining start-up financing through bank loans. Conservative financial projections indicate that the firm will incur a loss during its first operating year although it will show a tidy profit by the last quarter of the first year. The strategy is to increase the sales by 50% each succeeding year by hiring more employees and establishing two more branches within the neighborhood of the target market segment which are teenagers who ideally attend the same school and live within the same local residential area. This firm has a strong social orientation in the sense it will market these video games to make profits and also a social impact by positively changing the wrong public perceptions about video games as educational as well as entertaining to the video gamers. Towards this objective, it will work cooperatively with non-governmental organizations (NGOs), the media, and advocacy groups to promote awareness of environmental issues like the global warming phenomenon and climate change (Pugari & Wright, 1999) by using social media marketing