The President Essays - Heads Of State, Titles,

The President Article II of the US Constitution grants the president numerous powers and responsibilities, but the the authority granted to the modern presidency far exceeds the constitutional definition of office. And through the years, a variety of presidential roles have evolved that were not originally or specifically outlined in the Article. Some of these roles were legislated by congress, the courts granted some, and powerful presidents assumed others. The president's first role is as chief executive, the head of the executive branch and most of its workers. He is responsible for the ethics, loyalty, efficiency, and responsiveness of the federal government and its employees. The evolution of the chief executive's primary role provides a useful example of how the presidential power has developed through the years. At the outset, the Constitution granted the chief executive the power to appoint all officials in the executive branch, but after George Washington's term. Custom gave the chief executive power to remove appointees. Finally, legislation granted him the power to reorganize agencies and to prepare the budgets. In the role of chief of state, the president acts as a ceremonial head of the federal government. This is an extremely important role, for in this capacity, the president must greet distinguished visitors, bestow medals, and host state dinners. The impression he gives others while performing these duties can help him gain support, lift his reputation, and help towards reelection. President William Howard Taft once said the president must act as ?the personal embodiment and representative of the dignity and majesty? of the people, the government, and the laws of the United States. The president also serves as commander in chief of the nation's armed forces, which makes him ultimately responsible for the nation's defense. He appoints and removes generals, makes key military decisions (such as when and where to wage war), and negotiates armistice terms. During wartime emergencies, the president is also entitled to restrict civil liberties, to exert greater control over the economy, to seize industries, to fix wages and prices, and to settle labor disputes. Finally the commander in chief alone decides when and if the nation will use its atomic weapons. This role is extremely important because in acting out his decisions, the president is deciding the future of the nation, and we the people are putting extreme powers in the hands of one man. Though he is influenced by his associates and generals about the proper actions in times of political crisis, the last decision is up to the president. People who are not supporters of the president or his decisions te! nd to panic in times of war, and thus it is extremely important that the president makes the impression to the nation as a competent and capable man who one can have faith in. Another extremely important role that the president takes on is that of the nation's chief diplomat. Although the Constitution attempted to divide diplomatic affairs between the president and congress, these affairs have become primarily a presidential responsibility. He negotiates treaties and executive agreements, manages foreign alliances, recognizes new governments, appoints and supervises diplomatic personnel, and receives foreign ambassadors. The Constitution accords the president the power to veto congressional bills and recommend legislation to congress. This means that if the president disapproves of a bill (this usually happens when a bill contradicts the president's political group or personal beliefs), he can respond with a ?message veto' and return the bill to Congress with a message stating the reasons he has for not signing it. This helps Congress ?edit? the bill in such a way that the president will pass it, though many times it looks completely different than the original bill that they began with. If Congress is about to adjourn, the president can also respond with a ?pocket veto' and refuse to sign the bill within ten days. If Congress adjourns within that time, the bill will not become law. In modern times, the president also has a responsibility to the legislature: he must annually address Congress on the state of the Union. The roles of chief executive, chief of state, commander in chief, chief diplomat, and a key legislator originated in the Constitution. But over

Minimal Pairs Pronunciation Lesson

Minimal Pairs Pronunciation Lesson Minimal pairs are pairs of words that have one phonemic change between them. For example: let and lit. Using these pairs to help students recognize the minor differences between English muted vowel sounds can greatly help not only pronunciation skills, but also comprehension. Aim Improve pronunciation and recognition skills Activity The use of minimal pairs to help students distinguish minor differences between English vowel sounds Level Pre-intermediate to upper-intermediate depending on students capabilities Outline Introduce the idea of minimal pairs by writing a list on the board of a number of minimal pairs. For example: but - boot, sit - set, caught - cut, sing - song, etc.Practice comprehension skills by using the provided lists of minimal pairs. Each list contains one minimal pair with a number of examples.Once students are comfortable with the sounds, read sentence examples (for example: The call took a long time to go through - for the first pair) using one word of the pair provided. Ask students to identify which word of each pair was used.Continue using the list of pairs by asking students to practice the lists.Ask students to identify two vowel sounds which they want to focus on, for example: eh and uh, and have them create their own list of minimal pairs.Have pairs exchange lists and practice reading the others lists aloud.If appropriate, continue lesson by a more extended look into the IPA (International Phonetic Alphabet, see IPA Lesson) Back to lessons resource page

The Citizenship Rights Of Asylum Seekers In Britain Essay

The Citizenship Rights Of Asylum Seekers In Britain - Essay Example â€Å"This suggests that there is a connection between someone’s nationality and the question of whether they pose a threat to our security. This has fed community unrest, marginalization and even violence against minority groups† (Asylum, n. d.). It is not easy for some nationalities to get citizenship in Britain even if they are refugees. â€Å"The system of immigration control in the UK splits people into two broad categories: those who have 'right of abode' in the UK and who can live, work and move in and out of the country as they wish, and those who require permission in order to enter and remain here† (Immigration - In England, 2010). 9/11 has changed a lot of laws with respect to the citizenship of refugees in Britain. Earlier, not much segregation was experienced by the refugees. Now it is difficult for people especially from the Muslim countries to get citizenship in Britain. It is a fact that current changes in laws with respect to citizenship in Brita in for asylum seekers are adversely affecting the refugees. At the same time, if a person have been given refugee status or humanitarian protection in the UK, and his initial permission to stay there will expire before the new system of 'earned citizenship' comes into force (scheduled for July 2011),he can still apply for settlement and British citizenship under the current rules (Asylum: Refugees' route to settlement, n. d). In other words, the tightening of the rules is intended for the refugees who may seek asylum in Britain in future.

Project Planning Documentation Essay Example | Topics and Well Written Essays - 1250 words

Project Planning Documentation - Essay Example In this scenario, this report outlines some of the major objectives of implementation of ERP technology. Introduction According to Al-Mashari (2003) the Enterprise Resource Planning (ERP) systems can be viewed as one of the most modern and effective developments since 1990s. Additionally, with the growing attention of a number of businesses towards moving from a traditional functional approach to IT and business IS based corporate working environment, ERP systems have turned out to be one of today’s most popular business information system solutions. In addition, the well-known qualities of ERP business solutions motivated businesses to put into practice ERP systems. In this scenario, some of the well-known qualities of ERP systems include standardization and integration capabilities; besides, this is flexible in the both server and client architecture and their capability to take effectual organizational reengineering and management of foundational and support processes (Al-M ashari, 2002; Turban, Leidner, McLean, & Wetherbe, 2005). Seeing the importance of an ERP system for a business, ABC Corporation has decided to implement a corporate-wide Enterprise Resource Planning package which will form (define) the core technology, database, and development environment to be utilized by the organization. This report will present recommendations for the acquisition and implementation of a corporate-wide business information system RFP from ABC Corporation in Toledo, Ohio. In addition, this report will offer a detailed analysis of the major problems and objectives of ERP technology in the context of ABC Corporation. Problem Situation ABC Corporation is currently running and managing its business tasks using the distributed financial management system in conjunction with various disparate platforms. However, with the rapid growth of ABC Corporation is the past few years, the business has experienced expansion in its business circle and data. In this scenario, the old and other business management systems are not capable of offering any reasonable support for the business management. Due to a large number of business management systems the firm is not able to deliver effective performance and a centralized business platform. The business of ABC Corporation is facing a number of IT related problems, some are outlined below: Vulnerability to arrange errors because of slow processing in the course of customer service. Lack of correct performance information Lack of incorporating financial support Dirty data Less supportive for corporate decision support More load on central corporate management staff No central data repository Different formats of data No standard format of data Less support for efficient extraction of information Manual calculations and compilations Long waiting for time for management reports More data duplication Lower quality data Objectives This section outlines the objectives of ABC Corporation which they want to achieve t hrough the implementation of an ERP system. In this scenario, some of the major objectives of this ERP technology based system at ABC Corporation are outlined belo

Republican vs democrat Essay Example | Topics and Well Written Essays - 1000 words

Republican vs democrat - Essay Example As liberals, they believe that the government has a great role to ensure welfare of individuals. In other words, they have strong conviction to support for social rights, tolerance for political and social change (Bardes, Shelley and Schmidt, 18). So they do not strongly oppose the ideology that the government should initiate move to reduce poverty and redistribute wealth. Republicans on the other hand believe conservatives build a strong force especially for supporting capitalism. To ensure capitalism, government should initiate positive actions. Unlike the Democrats, majority of republicans support for traditional values, strong level of patriotism, and they have this insight that it is possible for private sectors to outperform the government (Bardes, Shelley and Schmidt, 18). Unlike the Democrats, Republicans have a strong stand to oppose government program to redistribute income or wealth. In other words, Democrats promote economic security, equal opportunity and social liberty. On the other side, Republicans promote economic liberty, morality and social order. To sum this up in general detail, Democrats have strong stand to support property and economic equality while Republicans carry higher weight on social order and privileges (DuCharme and Constant, 11). Let us take a look at the stand of how Romney and Obama could further improve the health care system in the US. As the one representing for the Republican Party, Romney has strong conviction that the federal government should not take over health care (Camia). Rather, he wants to emphasize private market and each person could work hand on hand to further improve the health care system in the US. Obama on the other hand, believes that a state-based or state-centric plan for health care is more efficient as there is always an opportunity for insurance companies to raise costs for their policies and offerings (Camia). The implication of having private companies in the health care system to take control o f costing will possibly end up people paying relatively higher cost for health insurance as what Obama would want to point out. Obama and Romney stands have strong level of difference as the former believes in the positive government action in the economy while the latter considers positive government action to fulfill capitalism. Republicans therefore are more business-oriented relying on the potential of individual to contribute a significant change for the community. Thus, it is not far from their consideration to effectively look forward to economic sustainability. Maximization of profit is essential for them so they might have different stand on environmental sustainability. For them, it is all about creation of opportunity. The need to minimize level of carbon dioxide emission is an opportunity for them to create a significant point to produce offerings that would guarantee efficiency and productivity. Democrats on the other hand may not be so conscious of this for as long as they believe capitalism may not create any good at all for the environment. Al Gore for instance, a Democrat believes factories and technological advancement created by capitalist movement momentarily destroys the environment. So as the proponent of the â€Å"Inconvenient Truth† his claim about the global warming issue and industrialization triggers a remarkable impact on the stand of conservative individuals who are trying to maximize individual gain rather than long-term sustainability. At this point, it is clear Democrats tend to head to more

Importance of Early Childhood Education

Importance of Early Childhood Education Brain in early childhood takes what environment offers and learning environment that challenges and motivate children is the first preparation of child education. The education given in early childhood shapes foundation of the life and helps mental and academic development of child. It is very essential to recognize importance of early childhood education and how it effects to persons life. Effective curriculum and education in early childhood encourage and develop language skill and ability to acquire vocabulary. Throughout the play and education, children learn social skills along with how to deal with others and develop their own values. Importance of Early Childhood Education In old days, people used to think that children dont have ability to distinguish what is right and wrong so there is no need to educate them in their early ages. However, even though it is true that they cant differentiate right or wrong, it is also true that children absorb everything what they hear and see like sponge and therefore early education is essential. The education given in early childhood shapes foundation of the life and helps mental and academic development of child. It is very essential to recognize importance of early childhood education and how it effects to persons life. Research and study on brain development shows how closely they connect to development of emotional, physical, and social capability of individuals. If these fundamental capabilities are not developed in early ages, it would affect to childs learning potentials. Early childhood is defined as first eight years of life of individual. Eighty-five percent of brain develops by age of five and brain of child in age of three have 2.5 times more active brain than adults (McCarthy, 2011). The learning experience of diverse areas in early childhood makes number of childrens brain connection and such brain cell connection strengthens by continuous new stimulation from the environment (McCarthy, 2011). Brain takes what environment offers and there is prime time that brain absorbs new information like sponge especially in the first three years of life (Bouchard Gilles, 2011). By proving proper education in early childhood, children learn basic foundation of their whole life and also develop social, mental, and academic activities. Among many benefits of early childhood education, most fundamental reason is that education provided in five to eight years is very influential to what kind of person a child would grow up and is vital for academic and mental development of an individual. Effective curriculum and education in early childhood encourage and develop language skill and ability to acquire vocabulary. According to early childhood education research journal, most capacity of language skill of learning vocabulary, which is a foundation for literacy, develops by ages of three (Bouchard Gilles, 2011). Bouchard and Gilles have studied the importance of encouraging language skills in early childhood and argued that educators who are in daycare services by age of five have lots of opportunities of stimulating practice that helps children to acquire language skills (Bouchard Gilles, 2011). Studies show that how educational setting and specific training of language skills can develop and promote language skills of children. The studies were conducted at daycare center with 22 educators and 174 children and language skills practice have been divided into three parts; educator wait and listen, educator follows childs lead, and educator adjusts childs sentence. Practice that educators adjust childrens language shows rather few instances than educators wait and listen. Children in groups that educator waits and listens what they say and educator follow childs lead tried to use new vocabulary and to finish their sentence while children in group that educator makes correction when they use wrong grammar or vocabulary didnt use any new words and some werent even to start to talk later. Children learn language skills by interacting with immediate environment and training or simple structural changes can improve language skills of children (Bouchard Gilles, 2011). Development in early childhood does not only affect to academic and physical activities, but also involves relationship with other people and emotional and cognitive development. People easily think children struggle to find their ego in adolescence; however children actually start to realize their identity in first eight years and inner capacity of imagination and self-image of gender roles start to develop. In that age, they learn how to associate with friends and start to look people around them. Throughout the play and education, children learn social skills along with how to deal with others and develop their own values. Teaching language or academic skills in early ages is not only education, but rather child-directed play and interacting with them is most important education (Webster-Stratton Reid, 2010). Webster-Stratton and Reid conducted experiment to show difference and its effects between child-directed play that lets children to play what they want to do and express feeling and adult- directed play that parent or educator specifically asks to how they should play. In the therapy, five years old boy, Dylan who had multiple tantrums and aggressive behaviors to other people and no friends, was asked to child-directed play with his parents. First, he rejected his parents attempts to play with him, but gradually started to interact and invite them into his play. These child-directed plays enable to establish ego and practice how to express and control (Webster-Stratton Reid, 2010). Throughout the play and education, children learn social skills along with how to deal with others and develop thei r own values. Brain takes what environment offers and learning environment that challenges and motivate children is the first preparation of child education. Parents and educators should understand that children also have own thinking and proper education based on care and attachment is potent influence to them. Society and community should also recognize education given in these ages is very critical to childs mental and intellectual development and therefore provide more productive education program not only for the children, but for parent, since early childhood education is most efficient investment for society.

John Brown :: essays research papers

How the Actions of Governor Wise and the State of Virginia in the Case of John Brown may be easily Justified.   Ã‚  Ã‚  Ã‚  Ã‚  After months of planning, John Brown and his twenty-one “soldiers'; marched into the strategically located town of Harpers Ferry with the goal of starting a slave revolt which would lead to the abolishment of the institution of slavery. Within hours Brown and his followers had taken several hostages, and gained control of the armory, the arsenal, and the engine house. The following days consisted of skirmishes with the towns people and the arrival of the United States Marines. After a brief confrontation the Marines easily captured Brown and his few surviving followers. On October 27 the trail of John Brown began. Only five days later the trial came to a rapid conclusion, with the jury finding Brown guilty on all charges. Two days later Brown was sentenced to death. His execution followed precisely one month later, on December 2nd. Clearly, Governor Wise and the state of Virginia acted justly and fairly when they tried John Brown and executed him for his dee ds at Harpers Ferry.   Ã‚  Ã‚  Ã‚  Ã‚  John Brown was born on May 9, 1800 in Torrington Connecticut. When he was about five years old, his father moved the family to Hudson Ohio. There, John was filled with the heavy anti-slavery sentiment that was present in that area. This, combined with personal observations of the maltreatment of blacks and the influence of Calvinism, started John Brown on his crusade to abolish slavery. While still living in Hudson he married Dianthe Lusk and began to raise a large family. To support his family he worked as a farmer, tanner, and surveyor. In 1849, John Brown moved with his second wife Mary Ann Day, and their seven children to North Elba. He planned to aid the free blacks living in Garrit Smith’s colony, dubbed “Timbucto';, adjust to the hardships of farming in the Adirondacks. After realizing the impossibility of this task, John left, and followed the abolitionist movement to Kansas where five of his sons were already stationed. Here in Kansas, Brown c ontinually struggled to become financially secure, but gained “a reputation as a ferocious opponent of slavery'; (John Brown’s Raid). This reputation was greatly enhanced when Brown and his sons led a brutal mission against the proslavery population, which resulted in five innocent proslavery settlers being mutilated and murdered. After staying in Kansas for a while longer, Brown returned to the North where he gave many speeches and fund raising meetings based on the abolishment of slavery.

A Review and Analysis of Ryanair and Flextronics Operations

It will discuss the four stages In the Hayes and Wheelwright's model of operations contribution. This will take Flatirons as an example. Ryan Ryan is one of Rupee's largest low cost airlines, which operates more than 1,400 flights per day from 44 bases across 27 countries with a fleet of 272 Boeing 737 aircrafts. They operate with a team of 8,000 personnel and have carried around 73. 5 million passengers during 2011 with the average fare of 39 Euros. (Ryan official website) The below chart, figure A, from Ryan official website shows the passenger growth in millions from 1995 to 2007.Operations Strategy In every organization, operation strategy provides a framework to determine how the organization should pretzel and utilize Its resources to achieve Its performance objectives and gain advantage to Its competitors In the pre-defined market place. In another word, once a company defines it's role in business and identifies its performance objectives then it needs a set of framework and guiding principles for decision makers, to ensure that all the objectives are met. These frameworks and guidelines are the principles of what is known as operations strategy.In today's easiness world, operations managers are faced with various challenges regarding development of effective strategies in line with organization's -mission and vision- and to properly implement those strategies. Ryan Operations Strategy As a low cost airline, Ryan overall framework is to provide air travelers the option of flying to vast number of destinations with the minimum fee possible. To attain that In the costly business environment Like the allure business, Ryan needs to carefully adopt operations strategy to malignant It's basic services while lowering the costs as much as possible in different operation areas.It is important to understand Market qualifiers, in order to survive in the market. The terms Order-winning and qualifying objectives will be discussed later. Hence in general the efficien cy of the Ryan operations should support it's market positioning, as a low-cost airline, and the following are some key elements on how RA manages the processes and implements the operational factors to deliver its results. * Keeping turnaround time at minimum.This has been achieved partly due to improved employee productivity, which could be the result of intense staff training and development, and partly because there are no meals and sees luggage to be loaded on to the plane. * Aircraft equipment cost. Using identical aircrafts (Boeing 737) in large quantities helps Ryan to reduce significant cost in repair, services and storage of aircraft parts. It also gives the company the advantage to negotiate the price of purchasing aircrafts and parts coming all from single supplier.Apart from those, using identical aircrafts offer reduction in staff training cost as well as flexibility in the scheduling of crew and equipment. * Airport access cost. Airport landing and services fees are m uch lower in secondary airports and could save the airline a lot of none by diverting flights to these airports. Also diverting passenger traffic to these airports gives Ryan the advantage to negotiate costs with airports by providing high passenger flow. * Customer services costs.Ryan has developed its own Internet booking service facility, which sells tickets directly to the costumers, offering lower prices by cutting travel agency commissions. Using electronic services will give an advantage to management to access a range of data for future planning and service enhancement. Apart from that, Ryan has entered into agreements with third party contractors at certain airports for assenter and aircraft handling, ticketing and other services that can be provided in a more cost efficient way by third parties. Personnel productivity Ryan endeavors to control its labor costs by continually improving the productivity of its already highly productive work force. Compensation for employees e mphasizes productivity-based pay incentives, including commissions for on-board sales of products for flight attendants and payments based on the number of hours flown by pilots and cabin crew personnel, within limits set by industry standards will stem to higher personnel engagement and productivity.Apart from the mentioned bullet points Ryan air's management, reviews the day-to-day experience of the company regularly to modify and refine their strategic decisions in order to abide to the company's policy on customer services. SOOT Analysis Strength Ryan has been known as Rupee's first low cost airline, which is the company's strongest selling point. Adopting low cost strategy helped Ryan to rapidly increase of customers and expansion of their operations. Addressing to the marketing trends by adopting Internet services like booking and ticketing has changed the customer behavior and has provided wide range of clients for them.Last but not least, rapid expansion of flight routes and aircrafts, has provided more frequent flights and destinations to air travelers. Weaknesses weaknesses too. Restricted customer service, deceiving advertisement and low quality services are among those weaknesses, which has lead to bad publicity for the company. Opportunities Ryan, according to its strength, has opportunities to still dominate the European airline industry in term of providing more quality service standards and maintain its positioning as a low cost airline.By determining the latest trends in airline industry and meeting the up to dated demands of customers they are capable of gaining more customers to be the number one airline company in the whole region. Threats Given the competitive nature of airline business, Ryan is faced with the inevitable threat of competition. To tackle that, Ryan needs to constantly provide highly effective and efficient new products with higher quality services comparing to competitors. Strengths: Rupee's first low-cost airline IT Servic es Rapid Expansion Strengths: Weakness: Restricted customer servicesLow quality service Also to maintain the advantage, Ryan needs to increase its destinations to cover more customers by flying to new regions and at the same time increase its customer service to ensure passenger's satisfaction. Opportunities: Providing quality service standards Defining new IT service standards Expansion to more destinations Opportunities: Competition Reduction of passengers in airline market Threats: Figure B: Ryan operations Strategy SOOT Analysis ‘Market qualifiers' and ‘order winners' Qualifying and order-wining factors are ways to distinguish a company from its imitators within the market.Order winning factors are mainly those aspects, which contribute to promote the service or product to the highest level of costumer satisfaction and help the business to stand ahead of other competitors in the market. On the other hand, qualifying factors are those aspects of the service provider, which should be met to attain the consideration from costumers for business. Costumers needs and wants along with competitors market standards define weather a factor is a qualifier or a winner.Market qualifiers and order winners that would apply to a owe-cost airline market are as follow: Qualifying Objectives I Order winning objectives I Low cost fares I Free minimum luggage services I Covering wide destinations I Variety on-board service (food, beverage, pillow, blanket) I Reasonable quality ; comfort I Priority boarding I Safety ; emergency protocols I Free on-board entertainment I Direct booking ; ticketing services I Pre-assigned seats for passengers I High-frequency flights I Ground services on departure (bus services to airport) I In-flight food ; beverage availability with charge I Ground services on arrival (car hire, I Luggage services with charge I More comfortable seating I transportation) I Internet and communication services on board I Flatirons Flatirons is an electr onics manufacturing services provider, which specializes in supply chain services such as packaging and transportation, as well as design, engineering and after sales services within several markets including automotive, computing, consumer, industrial, infrastructure, medical and mobile.Based in Singapore, Flatirons is behind well-known brands like -but not limited to- HP, RIM, Motorola, Microsoft, Dell, Cisco, Sony Ericson and IBM. (Flatirons official Website) Flatirons Operations Strategy As one of the global leaders in design, manufacturing and distribution and after sales market services, Flatirons operations strategy must be designed in a way to address the needs for low-costs, responsive and flexible product and services. To achieve this Flatirons has adopted the following strategies: * Extensive network of design, manufacturing and logistics facilities. These extensive networks are placed in the world's major electronic markets helping Flatirons to address each customer's th at simplify global product development and supply processes.Through his, Flatirons is able to go through the life cycle of the products from its initial design to volume production, test cycles, distribution and post sales services in a more efficient manner. * Integrated industrial parks. These industrial parks are positioned in low cost regions close to the Flatirons costumers and world markets, giving them the advantage of delivering the products and services in a very large scale and as cheap as possible. Also Flatirons encourage its own suppliers to position in these industrial parks for easier access. Through this strategy Flatirons reduce major cost of shipping, handling and storing products.Hayes and Wheelwright's four stage of operation contribution Professor Hayes and Wheelwright developed a four-stage model to evaluate the role and contribution of operations function. These stages are as follow: 1. Internal Neutrality: Lowest level of contribution by operations function. It does not react upon competitive success and the aim is to avoid mistakes. 2. External Neutrality: At one level higher, in this stage the company begins to look outside and compare itself with its competition. The objective may not be to be the best but at least to implement the best practice with regards to other market players. . Internally Supportive: Operations at this stage are among the bests in their market. Developing appropriate operations resources to support company's strategic goals is at the most priority. 4.Externally Supportive: At this stage the operations functions are designed to provide a foundation for competitive success. Adopting a long-term view, considering the future changes in the market and consumer behavior helps the company to be one step ahead of the market. The four-stage model of operation contribution Looking at Flatirons and considering the four stages of operations contribution, it is Lear that the operations function of Flatirons is a very good example of stage 4 â€Å"externally supportive† Operations. As mentioned earlier, through an extensive network of design, manufacturing and after-sale services, Flatirons can deliver its services at the most appropriate locations, which shows in depth knowledge of costumer behavior understanding.

Integrated Marketing Communications Plan

INTEGRATED MARKETING COMMUNICATIONS PLAN A. ADVERTISING Advertising refers to the paid promotion of goods and services through a sponsoring organization or company. While marketing has the objective to choose markets that have the capacity to purchase a product, Â  advertising, on the other hand, is the paid communication through which relevant information about the product is conveyed to potential consumers (2001). In a general sense, the author plans to use advertising in order to be able to impart to interested Christian women aged 13-45 the availability of slots in the Virtuous Woman Pageant.In a way, advertising will also be able to provide critical information regarding the Virtuous Woman Pageant. The author believes that when the advertising campaign for the Virtuous Woman Pageant is achieved effectively, this can lead to an increased interest for Christian women to join the pageant. There are commonly three main objectives of advertisements: (1) conveying relevant informatio n regarding a particular product or service; (2) persuading consumers to purchase the advertised product; and, (3) keep the company under the watchful eyes of the public (2002).But in this particular case, the author plans to mix the elements of all three objectives. Since the Virtuous Woman Pageant is a relatively new event, then it must be supported with informative and persuasive ads. Evaluation of Advertising 1) Advantages The existence of Internet and the continued revolution in the world of Information Technology are certainly positive signs for the successful advertising campaign for the Virtuous Woman Pageant. For instance, the author plans to use Popup ads and email ads as a form of online advertisement. ) Disadvantages In recent years, the public opinion regarding advertising has become very negative. They view it as a medium that only promotes lies. This is of course contrary to the purpose of advertisements to encourage the target market to patronize a particular product or service. Nowadays, most advertisements are either perceived as merely stating opinions or portraying a product or service in a totally distorted idea away from reality. It is his alarming situation regarding the true objectives of advertising that could lead to an increase in the responsibilities that the author and the organizers of the Virtuous Woman Pageant would face. B. PUBLICITY Publicity is a term that is closely related to public relations. While public relations refers to the proper management of all means of communication among the companies and the people involved, publicity, on the other hand, is the careful management of a product or service’s means of communication between the company and the general public. Therefore, it is basically an informative process.However, its main objective is the promotion of products and services being offered by a company. Thus, a publicity plan is being made along the process in order to obtain excellent press coverage for the company’s products (2003). The author and the organizers plan to issue a press release regarding the launching of the Virtuous Woman Pageant, but other methods including Internet releases are in the author’s options. However, in order for these tools and techniques to be effectively utilized by the media, they must be able to generate a great interest from the public.For this to happen, the author and the organizers of the Virtuous Woman Pageant plans to manipulate the press release in order to be a perfect match to the Christian women. The author believes that the most successful publicity releases are often related to topics that the general public can easily relate to. Evaluation of Publicity 1) Advantages The advantages of publicity include having low costs, and its credibility. New technologies such as web cameras and convergence are gradually changing the cost-structure. ) Disadvantages The disadvantages include the lack of control over how the releases will be used, and the accumulation of frustration regarding the low percentage of releases that are being accepted by the media. C. PERSONAL SELLING Sales are an important part of any commercial transaction. The most common approach to personal selling pertains to a systematic process of continuous yet measurable methods in which the person selling describes his offered products or services in such a way that the buyer will be able to visualize ow to benefit from the offered products or services in an economic way. Selling is basically a part of the implementation procedures of marketing. It often forms a particular grouping within a corporate structure, employing independent specialist operatives known as salesmen (2003). The continued interrogation in order to understand a consumer’s goal as well as the establishment of a set of feasible solutions by conveying the necessary information that convinces a buyer to achieve his goal at a reasonable cost is the main responsibility of the sales person.On the other hand, the main objective of professional sales is to be able to know the needs and satisfy the wants of consumers effectively, and therefore convert possible customers into actual and reliable ones (2002). Evaluation of Personal Selling 1) Advantages Some of the distinct advantages that the author sees in the use of personal selling as an IMC tool for the Virtuous Woman Pageant include the immediate access to feedback, the persuasive nature of the endeavor, the option of choosing a target audience for the sales person, and its capability to give detailed information. ) Disadvantages Personal selling may have the tendency to become extremely expensive per exposure, and the gathered information may be different among the sales persons involved. It is a well-known fact that the main objective of selling is to help a consumer achieve his / her goals in a reasonable way. However, this is not always the case. For instance, Christian women can easily be persuaded by outside factors to join the Virtuous Woman Pageant that normally does not have any interest to them.Some sales people are being commanded by their mother companies to sell to consumers odd products that they don't necessarily need. This anomalous behavior is being supported by incentives of sales personnel to increase their total number of sales, incentives from the companies of service providers to sales personnel to sell their products where other similar products offered by competitors are offered, and the incentive to sell a consumer a product that is in need of being wiped out.CONCLUSION The results of the analysis carried out on the proposed IMC tools that would be used for the Virtuous Woman Pageant indicated very significant effects, even amidst the threats of unrest. Therefore, we could conclude that the IMC tools could still be expected to contribute to the successful launching of the Virtuous Woman Pageant. The review of the capabilities and resources of the IMC tools revealed very little inconsistencies regarding the overall strategies.This is coherent with the traditional inside-out approach. However, the need to reconcile both the inside-out and outside-in approaches becomes imperative now for the author and the organizers of the Virtuous Woman Pageant. The analysis among the environment as well as the capabilities of the IMC tools revealed certain gaps, most of which are biased towards the environment.However, these gaps paved the way towards determining a number of recommended strategic options to secure the competitiveness of the IMC tools. Also, the author and the organizers of the Virtuous Woman Pageant has to find a balance between adherence to internal forces within the management and to the changing forces of the environment in order to implement such strategic options Read more: http://ivythesis. typepad. com/term_paper_topics/2009/11/integrated-marketing-communications-plan. html#ixzz29wJi0bUf

Case Study on FIlm Industry Essay Example

Case Study on FIlm Industry Essay Example Case Study on FIlm Industry Essay Case Study on FIlm Industry Essay Essay Topic: Batman Film is a large multi-billion dollar industry in the USA and worldwide overall. Compared to other industries it has a very unique characteristic. For example when it comes to the real estate, fashion, cars consumer cost will always reflect the cost of manufacturing. If Nissan spends less on manufacturing a car, it will charge less than what Rolls Royce would. This rule doesnt hold in the movie industry. When a person goes to a movie theater they have a wide variety of choices and the price for all the movies is mostly equal or has a very small range. So if its not the price, question tands what drives consumers to chose film A over the film B? With the sample data obtained from 100 motion pictures produced in 2005 it is possible to investigate which factors affect movie attendance. Analysis of variables such as Opening Gross Sales, Number of Theaters, Weeks in Top 60 and Total Gross shows the overall shape and tendencies of this business, while the correlation between them helps to determine which factors contribute to success of a movie and bring in the highest income. Descriptive Statistics show that the Film Industry is highly variable and influenced by a few highly successful blockbusters. Measure of Location Measure of Variance Variable Mean First Quartile QI Median Q2 Third Quartile Q3Range standart Deviation opening Gross sales 9. 37 0. 06375 0. 39 12. 43025 108. 43 18. 87470211 Total Gross sales 33. 04 0. 40275 5. 85 47. 43475 380. 15 63. 16469269 Number of Theaters 1,277. 94 45. 75 410 2626. 5 3905 1378. 689444 weeks -rop60 8. 68 3 7 13266. 389511608 Opening Gross Sales represent how anticipated and well received the movie is. Of the 100 movies the mean opening sale is $9. 38 million. However the median is only $ 390,000. This means that 50% of the movies received $390,000 or less. The mean was affected by the top selling movies. Top 25% that have received $12. 43 million or more in the opening week. The sales are highly variable and range from very low $10,000 to $108. 44 million. Movies that receive higher Opening Gross Sales are the ones that the public is aware of, these films are usually well advertised on TV, written in magazines etc. This means that the movies with a higher budget can do a better Job at creating a hype and starting their opening week very successful. Number of Theaters is a good measure of the popularity of the movie and a potential indicator of high sales. The more demand from the viewers, the higher the supply of theaters available. The mean number of theaters is 1277. 94 and its way larger than the median that is 410 theaters. The data is highly variable, few movies have only been shown in 3,910 theaters. 5 theaters while bigger blockbusters were screened in as many as Number of Weeks in Top 60 is another measure of popularity. The longer movie stays in the top charts the longer it will be airing in theaters and bringing the income. The mean number of weeks in the Top 60 is 8. 68 weeks. 50% of the films were on top 60 list for 7 weeks or less. The top 25% movies were on a chart for 13 weeks or more. This data is also highly variable since it ranges from 1 to 27 weeks. It is The longest time spent on the chart belongs to The Wild Parrots of Telegraph Hill. Total Gross Sales indicates the overall amount of money the movie has made. Just like the opening gross sales, the Total Gross Sales Amounts are highly variable, they range from $30,000 to $380. 18 million. 25% of the motion pictures had the Total Gross Sales of 400,275 or less, 50% sold 5. 85 million or less, and 25% had 47. 43 million or more. This is the best measure of the success of the movie, because higher he income from a movie means that all the elements that make up a film were well received by public Total Gross Sale is the best indicator of the success of the motion picture. Film is Just like any other industry and it is designed to generate income. Opening Gross Sales, Number of Theaters, Weeks in Top 60 all are good indicators of popularity of the film; however the main purpose of these there variables is to translate into a good income. Now the question stands, which one of these three variables correlates best to the high Gross Sale? Total Gross Sales and Opening Weekend Gross Sales Correlation Coefficient . 964251784 Total Gross Sales and Number of Theaters Correlation Coefficient 0. 709858186 Total Gross Sales and Number of Weeks in top 60 Correlation Coefficient 0. 525394855 All three relations have a positive correlation. The films with the higher Opening Weekend Gross Sales, Number of Theaters, or number of Weeks in the Top 60 will all have a higher Total Gross Sales. The highest Correlation Coefficient is 0. 96 which means that the Opening Weekend Gross Sales are the best predictor of the Total Gross Sales. However all three have a high number, so a successful filmmaker should target success in all three areas. Strong relationship between Open Week and Total sales is further reinforced by an example with extreme outliers. In this research the outliers are defined as follows: QI-I . (lQR) is the level, below which a movie will be considered as a Low Performance outlier Q3+ 1. 5(lQR) is the level, above which a movie will be classified as a High Performance outlier. Number of Theaters Q3+ 1. 5(lQR) = 2626. 5 + 1. 5(2626. 5 45. 75) = 6497. 625 theaters No extreme outliers present in the data set. Number of Weeks on the Top 60 List Q3 13+ No extreme outliers present in the data set. Opening Weekend Gro ss Sales Q3+ 12. 43 + 1. 5(12. 43- $ 30. 85 million Extreme outliers: star Wars: Episode Ill ;Harry Potter and the Goblet of Fire War of the Worlds; Wedding Crashers; Batman Begins; Mr. nd Mrs. Smith. Total Gross Sales Q3+ 47. 43+ 1. 5(47. 43- 117. 975 million star wars: Episode Ill ;Harry Potter and the Goblet of Fire War of the Worlds; Wedding Crashers; Batman Begins; Mr. and Mrs. Smith. Opening Weekend Gross Sales and Total Sales are the same six blockbusters. These movies had more than $30. 985 million in the Opening Weekend and more than $ 117. 975 million of Total Gross Sales. Film Makers should be determined to achieve a High Opening Weekend Sales, since it reatly correlates to the overall success of the movie. Advertising, PR, Marketing not only do good Job at informing but also have a very big influence on the viewers tastes, thus they are good tools to use to push up the Opening Week Sales. Unfortunately the Hollywood Films with higher budgets can afford such publicity. Smaller independent filmmakers tend to have less viewers. So even when the budget of movie doesnt affect the consumers choice directly, it does so in an indirect way. Other variables shouldnt be overlooked as the Number of Theaters and Weeks in Chart have a positive impact on the Sales as well.

The Sandinistas Research Paper Example | Topics and Well Written Essays - 1500 words

The Sandinistas - Research Paper Example In 1981 the U.S. Government suspended the economic help for Nicaragua under the pretext that Salvadorian insurgents received weapon from Cuba through Nicaragua. Soon the USA started providing direct military aid to the National Guard that escaped from the country. This help resulted in creation of the whole opposition army called â€Å"contras†. At first their government were accepted and then resulted in big economic and political crisis. The given paper will try to reveal what was brought by contras to Nicaragua: freedom or evil. By 1983 the Sandinista government continued to enjoy the growing support of the population, especially among the peasantry and poor citizens. However, at this time it had to face the opposition including the organized business community, the highest Catholic clergy, social democratic and some communistic (pro-Chinese) labor unions, Indians, English-speaking Black communities of the Caribbean coast. The leading newspaper of the country presented the ideas of opposition. Also the armed actions of the counterrevolutionary groups financed by the USA (contras), which made raids from the bases on the territory of Honduras, began. Indians, who were moved from their lands by Sandinista, joined contras. However, different oppositional groups were separated as the majority of them were extremely hostile to each other. Actually, they were hostile not only to each other but to peaceful citizens, hundreds of which were killed by contras: â€Å"Reagan calls the Contras "freedom fighters" and has compared them to the Founding Fathers. He claims supporting their war against the Sandinista government is the only hope for democracy in Nicaragua. But the truth about the rebels is not so glorious† (Ross, 1986). During 1984 the USA increased the military presence in Honduras and El Salvador. Military activity of contras increased, and they began to make air raids on the territory of Nicaragua. The ships of the US Navy plying

Evidence-Based Practice Essay Example | Topics and Well Written Essays - 1500 words - 1

Evidence-Based Practice - Essay Example The client has osteoarthritis that has manifested in both knees. Mr. Miller reports mild elevation in his blood pressure to averaging 160/94 mmHg during his past two visits. The patient is a regular searches of the internet for answers to his health care questions, with his wife encouraging him to take megadoses of fish oil for his heart and vitamin E. St John’s Wort to help him cease smoking, and glucosamine for his knees, based on health care information gained through internet searches. Proactive approach in individualized health care concern has been on the rise with Mr. Miller portraying a typical example of such a patient. Through the internet and computer technology, patients today have unprecedented access to information about their diagnoses and treatment options. Challenges may however manifest in an event that patients do not fully understand the material they read or are influenced in their decision-making by inadequate or inaccurate information (Jennifer, 2010). In the united states and in the global market, there has been a contemporary use of over-the-counter medications and natural botanicals in particular are associated with significant problems including: commonly held but incorrect assumptions about a product or agent; a lack of oversight and regulation resulting in products with claims without substantiation; and problems with the product itself including side effects and interactions with other drugs, Unknown active ingredients of varying dilution and potentially contaminated products (Jennifer, 2010). In an intrinsic manner, this paper will analyze clinician-patient communication strategies; drawing inference for the use of Mr. Miller’s choice of OTC formulations and medication available to aid smoking cessation; in summary, the paper will propose a multivariate strategy care plan to address Mr. Miller’s health problems. Inferring to his educational