Business: Marketing and Subway

1. 0 ELEMENTS OF THE MARKETING change integrity 1. 0. 1 PRODUCT heroway system offered a poster with childlike variety meal and better fibre spick-and-span(a) product much(prenominal) as pasta, salad, desserts, soup, the chains flagship sandwich which is the unsullied BMT, the 7 under 6 menu which featuring seven submarine sandwiches with 6 grams of fat or less, fresh veggies which already boasts lettuce, tomato, red onion and common peppers ( underground, 2012). pipe likewise brings in a line of brisk crab-controlled wraps in 2004 and the product itself has only 5grams displace Crabs.Moreover, in the year 2005, a new menu has been added to subway systems menu that is a delightful fresh toasted sub and the menu still in consumer demand until now. 1. 0. 2 PRICING The possible element of marketing intermix is the price of the company offered because it is treat impact on the company, consumer and economy as well. Subway uses a niggling higher of upscale set than normal subs in the market. Subway offers contrastive pricing strategy with jimmy pricing. But take a leak regard as products by service in basis of quality. 1. 0. 3 PLACEThis is concerned with activities needful to move the product or service from the seller to the buyer (Lancaster & Reynolds, 2003). Subway use nontraditional places such as supermarkets, airports, convention centers and dividing line center and also another new market development as their major merchandising pickle as a franchise. People who in any kind of Subway sales point ar on hand to ensure clients demands argon unified with the right product and to get through the distinct options are obtainable. Moreover, Subway does explore for their market on the arrangement preference and predatory franchises regarding customer satisfaction. . 0. 4 PROMOTION Advertising, human beings relations, personal selling and sales promotions are the four components of promotion. For Subway, to generate a Unique Advert ising hypnotism (UAP) is obligatory since the company is a decompose of saturated market. Subway also approach Unique change Preposition (USP) into their market strategy by selling subs under 6g of fat. By create a selling proposition that connected with the advertising message with the product, it bequeath engender an advantage in competition. Moreover, it is the goal to create a one-of-the-kind advertising . 0 ELEMENTS OF THE MARKETING MIX 1. 0. 1 PRODUCT Subway offered a menu with wide variety meal and better quality fresh product such as pasta, salad, desserts, soup, the chains flagship sandwich which is the classic BMT, the 7 under 6 menu which featuring seven submarine sandwiches with 6 grams of fat or less, fresh veggies which already boasts lettuce, tomato, red onion and green peppers (Subway, 2012). Subway also brings in a line of new crab-controlled wraps in 2004 and the product itself has only 5grams Net Crabs.Moreover, in the year 2005, a new menu has been added to Subways menu that is a delicious fresh toasted sub and the menu still in consumer demand until now. 1. 0. 2 PRICING The potential element of marketing mix is the price of the company offered because it is direct impact on the company, consumer and economy as well. Subway uses a little higher of upscale pricing than normal subs in the market. Subway offers different pricing strategy with value pricing. But create value products by service in terms of quality. 1. 0. 3 PLACEThis is concerned with activities needed to move the product or service from the seller to the buyer (Lancaster & Reynolds, 2003). Subway use nontraditional places such as supermarkets, airports, convention centers and business center and also another new market development as their major selling location as a franchise. People who in any kind of Subway sales point are on hand to ensure customers demands are coordinated with the right product and to elucidate the distinct options are obtainable. Moreover, Subway doe s research for their market on the location preference nd predatory franchises regarding customer satisfaction. 1. 0. 4 PROMOTION Advertising, public relations, personal selling and sales promotions are the four components of promotion. For Subway, to generate a Unique Advertising Proposition (UAP) is obligatory since the company is a part of saturated market. Subway also approach Unique Selling Preposition (USP) into their market strategy by selling subs under 6g of fat. By create a selling proposition that connected with the advertising message with the product, it will engender an advantage in competition.Moreover, it is the goal to create a one-of-the-kind advertising 1. 0 ELEMENTS OF THE MARKETING MIX 1. 0. 1 PRODUCT Subway offered a menu with wide variety meal and better quality fresh product such as pasta, salad, desserts, soup, the chains flagship sandwich which is the classic BMT, the 7 under 6 menu which featuring seven submarine sandwiches with 6 grams of fat or less, fre sh veggies which already boasts lettuce, tomato, red onion and green peppers (Subway, 2012). Subway also brings in a line of new crab-controlled wraps in 2004 and the product itself has only 5grams Net Crabs.Moreover, in the year 2005, a new menu has been added to Subways menu that is a delicious fresh toasted sub and the menu still in consumer demand until now. 1. 0. 2 PRICING The potential element of marketing mix is the price of the company offered because it is direct impact on the company, consumer and economy as well. Subway uses a little higher of upscale pricing than normal subs in the market. Subway offers different pricing strategy with value pricing. But create value products by service in terms of quality. 1. 0. 3 PLACEThis is concerned with activities needed to move the product or service from the seller to the buyer (Lancaster & Reynolds, 2003). Subway use nontraditional places such as supermarkets, airports, convention centers and business center and also another new market development as their major selling location as a franchise. People who in any kind of Subway sales point are on hand to ensure customers demands are coordinated with the right product and to elucidate the distinct options are obtainable. Moreover, Subway does research for their market on the location preference and predatory franchises regarding customer satisfaction. . 0. 4 PROMOTION Advertising, public relations, personal selling and sales promotions are the four components of promotion. For Subway, to generate a Unique Advertising Proposition (UAP) is obligatory since the company is a part of saturated market. Subway also approach Unique Selling Preposition (USP) into their market strategy by selling subs under 6g of fat. By create a selling proposition that connected with the advertising message with the product, it will engender an advantage in competition. Moreover, it is the goal to create a one-of-the-kind advertising