Principles of Marketing Essay Example | Topics and Well Written Essays - 1000 words - 1

Principles of Marketing - Essay Example However, product, place and pricing seem to be the most critical things which determine the success and failures of the product in the market. This paper analyses the importance of Price, Product and Place in the marketing mix. â€Å"To create the right marketing mix, businesses have to meet the following conditions: The product has to have the right features; The price must be right; The goods must be in the right place at the right time† (Marketing mix (Price, Place, Promotion, Product)) The product is the most important thing which determines the success of marketing efforts. No product can survive long in the market if it does not have the right features. For example, current mobile phones have multimedia facilities like camera, audio, video recording and playing, internet & email, touch screen command facilities, etc. It is difficult for a mobile phone product to succeed in the market at present without all these facilities. At the same time if a mobile phone manufacturer succeeded in incorporating any other unique features to their product, they will become the leaders in the market. For example, touch screen facility was introduced in the market for the first time Apple Inc though their revolutionary product iphone. Since the introduction of ipod, many other companies incorporated touch screen facilities to their products. However, no products tasted success just like the iphones. In short, incorporation of the right feature at the right time is important for the success of the product in the market. Products which meet the needs of the consumers will succeed in the market whereas products which failed to catch the attention of the consumers will fail in the market. â€Å"The price should fit the target audience’s ability to pay, and may also need to factor in incentives such as margins for wholesale and retail traders or providers who ensure that the product is delivered to the customer† (4 Ps - Product, Price, Place and Promotion). It is difficult for a product manufacturer to set same price for a product in different markets. They should give discounted price to the wholesalers so that the wholesaler would be able to raise the price slightly to get some profit. Moreover, price can be altered based on the supply and demand theory in economics. When the supply is inadequate with respect to the demand, the prices can be increased whereas when the supply is more than the demand, the prices could be lowered to create more demand. Seasonal pricing is another strategy which is played by the product manufacturers in the market. In some special occasions like, Christmas, Valentine’s Day, President’s Day etc, product manufacturers decrease the price in order to create more demand and to increase the selling. â€Å"Pricing is not as simple as it might seem. In some situations, a lower price will not necessarily mean that more will be sold as the price level could also influence the perceived quality of a product† (Four Ps Of Marketing - Product, Price, Promotion, Placement). Extremely low or higher prices may create misconceptions about the product in the minds of the consumers. For example, Chinese products are extremely cheaper compared to the prices of the competitors which created a sense of inferior quality in the minds of consumers. Thus when a rich person takes a buying decision, he will go for products from other countries because of the established perception about the cheap quality of Chinese products. In short, adequate

College Application Essay Tips

College Application Essay TipsA college application essay can be one of the hardest parts of applying for college. I've found that writing a college application essay can be challenging, but with a little help, you can do it. Below are some tips to help you do it.Get a copy of your student handbook. This is a guide to the school's philosophy and history that will guide you through what you should write. Get a hold of a copy if you don't have one. If you do, take time to study it carefully.Use a short list of two to three reasons why you want to attend college. The list can be anything from your favorite musical to wanting to meet someone new. Tell what you like about school in your essay. Get creative and add information to make your essay really good. Every reason should be strong, and not just something for your potential advisor to ask you.You need to keep your essay short. You can get an extra paragraph here and there, but don't get too long. Your final grade will decide whether or not you make it in college. An essay that is too long will come across as full of information that isn't very helpful.You need to know how many words you need for your essay. Look up how many words a word limit usually means for your college. If you have a word limit, stick to it and write more concisely.A college application essay can be the most difficult part of college. If you use these tips, you will find that you can get through it successfully. If you have any questions, take a few minutes to ask them to a guidance counselor.Writing a college application essay is one of the most important things you will do in your college career. It is also one of the hardest things you will do.

The Upside to Informatics Practices Class 11 Sample Papers Term 2

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What is Really Going on with Managerial Accounting Topics for Research Paper

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Because written assignments form the foundation for almost all sorts of performance assessments in college, their importance can't be overstated. Accounting is a wide subject with regard to scope. Managerial Accounting can be defined as can be defined as the area of study that's found within accounting that's devoted to the info needed by means of an organization's management. It is the branch of accounting that deals with confidential financial reports for the use of top management within an organization. Management accounting develops confidential accounting information that's used by managers inside an organization. Generally, it's also best to steer clear of any ventures in industries which are outside of your expertise. Below there are dozens and dozens of topics to pick from ranging from accounting, management, international organization, bu siness law and a lot more. The other key skill that managers should have for a company to be successful is sales and marketing and advertising skills. There are many practices, performed by just about all accounting firms and departments on the planet, listed below.

Marketing Planning Essay Example | Topics and Well Written Essays - 1500 words - 2

Marketing Planning - Essay Example At this point, it is essential to note that customer satisfaction and sustained marketing of a product could still alter the life of a product in the market by extending its relevance. When marketing planning is considered in terms of the product life cycle aspect, there are two things that come into play and these are theories as well as practices regarding the marketing phenomenon and the characteristics of how viable the product may be regarded to be (Drummond & Ensor, 2001, pp.112-118). The whole argument is based on the fact that products generically do show a number of elements that are both abstract and concrete which do define the claims that a user has over the product, expectations on use, and the degree at which he or she is satisfied. This paper takes a look at marketing planning through the model of product life cycle. The organization in practice is Samsung. Analysis In marketing planning, product life cycle consist of five major phases. ... roducing a new product into the market because the product life cycle directly affects the sales volumes or performance (Hata, et al., 2000, pp.34-39). Samsung does take its product marketing planning through the above phases and when a product reaches the decline phase, it is re-engineered through R&D to extend its life cycle (Westkamper, 2000, pp.501–522). Figure 1: Product Life Cycle Product development phase This starts with the company finding and developing a new idea about a product. At this stage different aspects of information regarding a product are translated and incorporated into a single or unified product that is considered new. The product is taken through various changes that demand more time and money at this development phase and this must be done before exposing the product to ultimate consumers through pilot projects (Rose & Ishii, 1999, pp.41-51). When a product does successfully go through the test market, it is introduced into the actual marketplace and this does initiate the introduction stage for the product where marketing activities pick up intensively. This product development phase exhibits zero sales as well as negative revenues are experienced, marking a period of absolute spending without any form of monetary returns. In the case of Samsung, the product development process is very intense with a lot of consumer consultation in order to incorporate all or most of the specifications needed by the customer where possible (Olhager, 2003, pp.319-329). Introduction phase Introduction of the product into the market is done after the development phase. At this point, Samsung’s electronic products normally will exhibit low sales volumes because the customers are not well aware of the product’s existence in the market while some are not