Essay --

The Adolf Coors Company is one of the worlds largest brew companies in the world, and third largest brewing company in the United States. except what makes Coors different from other brewers is its unique advantages and disadvantages in the brewing industry. Coors maintains a true brand image or mystique that while positively influencing the company too causes some strategy problems. The first main problem for Coors is distribution. Coors is branded as a cold, impudent beer and has profited from this immensely in their sales. There are some(prenominal) factors that contribute to this brand image and are ultimately advantages to the company. However, some of these advantages muster at a cost. While Coors pure Rocky Mountain pass over water has been emphasized by the company for over a half(prenominal) century, this water comes from 60 springs on company-owned land where its brewery is in Golden, Colorado. In beau monde to be true to their image, Coors does not wan t to brew any beer without the fresh spring water of the Rockies. This operator Coors is in a bind if elicit in stationping beer to parts of the United States such as the vitamin E coast. Not only would the beer be extremely expensive to ship over 1500 miles, there is another problem with the idea of shipping the brews across the States from a single plant Coors does not pasteurize their beer. They claim that the disturb the beer would experience during a normal ship would harm the taste of the beer. This means that shipments of their unpasteurized beer need to be kept cold the duration of the ship to stay fresh. However, concern about the 25-30 million barrel ceiling on capacity at the Golden, Colorado sites makes it an intriguing prospective to expand sites considering the young yearl... ...h the beer may be as fresh as Coors claims, companies that do pasteurize their beer are able to ship it across America without the worry and get at of keeping it cold throughout the duration of the ship. I mentioned reasons as to wherefore this poses some potential problems for the company earlier in this assessment. Its no mistake that Coors has gained the reputation they have and its mostly a model(prenominal) appraisal of the company. As a customer, seeing the extent to which Coors goes to maintain a fresh, unique, brew would make me want to try their product over other typical breweries. However, the very reasons that has led to success for Adolph Coors Company, is also the very reasons wherefore Coors faces potential growth problems.Aside from the problems that Coors is dealing with as a issuing of their pledge to freshness, what other problems does the company face.