Preparing to Conduct Business Research Free Essays

On September 12, 2012 the New York City Health Department voted eight-zero with one vote abstaining, to enact a city wide ban on sugar-sweetened beverages in containers over 16ounce in size (Susman, 2012). At the urging of New York City Mayor Michael Bloomberg the health department is hoping that this ban will have an impact on the growing obesity problem among New York citizens (Susman, 2012). Opposition to the ban was evident before the final vote by citizens believing violations of his or her freedom are occurring and vendors who see the choices in what he or she serve the customers under dictation from city hall. We will write a custom essay sample on Preparing to Conduct Business Research or any similar topic only for you Order Now Perhaps the group with the most to lose is the beverage industry; the ban limits servings of sugar sweetened drinks to 16 ounces or less in the city’s 24,000 restaurants, delis, movie theaters, sports venues, and street carts (Petrecca, 2012). This means no 20-ounce bottles, no super-sized drinks, no monster drinks at the movie theater, the fact is most of these establishments consider a 16-ounce beverage a small or medium drink (Petrecca, 2012). So smaller drinks mean smaller profits; however, it may be possible that this is not the case. The ban does not limit the number of 16-ounce drinks a person may purchase; the possibility for additional sales does exist (Petrecca, 2012). Because only restaurants offer free refills, it is possible that the smaller size drinks will result in greater quantities of sales at the other locations. Business Research The CEO of the Coca Cola Company is communicating with Learning Team A, hiring Learning Team A to research potential issues and opportunities resulting from the ban on containers over the limit of 16 ounces of sugar sweetened beverages in the city of New York. Coca Cola is showing interest in learning what the consumer thinks of the ban; how the customers believe it will affect his or her recreational and dining experiences. Coca Cola is not only showing interest in this information as it pertains to New York City but also because the interest this ban is attracting from other large cities and what it would mean to the company if this became common practice in other locations (Koebler, 2012). Hypotheses Team A offers several hypotheses to the ban and the effects it will have on the citizens, vendors, and distributors of sugar sweetened beverages: ? Team A hypothesizes that the ban on sugar sweetened beverages will cause a decrease in beverage sales that contain sugar, costing the Coca Cola company millions of dollars in sales. ? Team A hypothesizes that the ban on sugar sweetened beverages larger than 16 ounces will cause consumers to purchase multiple quantities of beverages in replacement of what they use to purchase. Also the sale of sugar free beverages will rise; this will cause an increase in revenue for the Coca Cola Company. Team A hypothesizes that the public will be unreceptive to the ban and believes that the government body responsible for it has overstepped their bounds. The public will think that the removal of this choice goes against the constitutional rights every person has and that he or she will attempt to find a way around the ban. ? Team A hypothesizes that although there will be citizens upset in regard to the ban, the citizens will embrace the law proving a measurable difference on the obesity problem in New York City. Variables to Consider and Questions to Ask In an effort to offer to the Coca Cola Company the most complete information, the best recommendations, and a reliable foundation on which to base future changes it is necessary to research as many variables as possible. Variable questions to include in the research include: 1) â€Å"The various age groups of the consumers, and their drink preferences. † 2) â€Å"How the vendors plan on handling this new rule and will the vendor adjust the prices, add free-refills, implement buy one get one programs, and add additional drink dispensers to accommodate customers. ) â€Å"How these bans encourage customers to leave the city limits and visit establishments in the suburbs? † 4) â€Å"How the consumer understands the reasoning behind the ban and the obesity issue with the removal of beverage choice? † 5) â€Å"Coca Cola currently holding a 70% market share in New York; this is a significant margin over the competition (Petrecca, 2012). It is important to research if the customer loyalty level will hold up to â€Å"deals† by the competition and how aggressive Coca Cola is going have to be with marketing and pricing. 6) â€Å"Is Coca Cola willing to embrace this ban, explore ways to market their diet products and fruit juices as an alternate to the sugar sweetened beverages? † Ethical Considerations Ethics play a critical role in conducting research projects (Donald R. Cooper, 2011). It is critical to examine how the results of the research issue breach the rights of the citizens. In the case of the New York City law that limits the sales of sugar sweetened drinks there are several ethical questions that arise. The strongest being, â€Å"how will this state law infringe on an individual’s rights to choose the size of their desired beverage? † The motivation behind the law is the unhealthy factors of sugary drinks, targeting one unhealthy option. Supporters of the law believe that this law will help prevent obesity; however, opposition believes it is unfair to place the weight of this issue on one product. Also at question â€Å"Is it ethical to restrict a consumer’s right to choose what he or she wants to drink? Along with sugar sweetened beverages there are other unhealthy products available that have proven effects on weight with no restrictions. Vendors and beverage makes can argue that the law shows bias and is discriminatory. This leads to another ethical issue; does the law give preference or competitive vendor advantage over consumer’s advantage. A consumer, who may wish to purchase a larger drink, may find the need to purchase multiple drinks, thereby increasing the sales of the company but yet not eliminating the risk of obesity. Also under consideration is the ethical question, â€Å"does the beverage company have a responsibility to their customers to reduce the chance of obesity, knowing that these beverages offer empty calories with no nutritional value? † Conclusion Moving into the future it is important to understand what difficulties a company will be facing. Knowledge from research projects provide companies the possibility to develop contingency plans and reduce the chance that the unknown will alter the course of a successful business plan. Earlier this month the New York City Health Department passed a law that has altered the way beverage makers and vendors conduct their business and altering the freedom consumers have in choosing something as simple as the beverage he or she drinks. The Coca Cola Company is looking to go forward armed with the knowledge they will need to maintain their superiority in the New York Market. This task has fallen on Learning Team A, as they will research and discover what the market and consumers will demand to remain customers of Coca Cola. How to cite Preparing to Conduct Business Research, Essays

Behavior Modification Techniques for Professionals- myassignmenthelp

Question: Discuss about theBehavior Modification Techniques for Health Professionals. Answer: Introduction: Mental health disorders can be of different types depending on the condition of the patient. Substance abuse is alter intricately related to mental health disorder as it compel the addict to repeat the habit in spite of knowing the associated health risks. This kind of treatment for mental disorder can be treated by using behavioral modification techniques (Bricker et al., 2013). This kind of therapy is focused on changing the bad habit for obtaining better patient outcome. The aim of this essay to utilize the Trans-theoretical Model of change or Stages of Change Model in applied behavioral therapy (Barkway, 2013). The components of motivational interviewing, is identified in this essay in relation to the case study provided to alter the behavioral aspects that might potentially harm the patient. The case study is about a 35-year-old male named Ying, who has taken an appointment to quit his smoking habit. Ying has been smoking a full packet of cigarette for the past ten years and has decided to change as he thinks that his smoking is causing him health problems. Discussion: There are various models for behavior therapy like, cognitive behavior therapy, cognitive behavioral play therapy, system desensitization therapy, aversion therapy et cetera. A newer approach to the change of behavior therapy is the Integrative theory of therapy. It is a form of psychotherapy, that involves assistance of various psychotherapy models, which affects the cognition, behavior and psychological change of the person. A form of this kind of therapy can be utilized for Ying, which is Trans-theoretical Model for therapy or Stages of cycle therapy. The idea of this therapy is based on the fact that the patient is taking initiative to make a change in their behavior and seeks therapeutic assistance from a caregiver (Barkway, 2013). Trans-theoretical model This kind of psychotherapeutic model is the most commonly utilized practice model to treat behavior alteration. The process of changing is seen to occur in six stages. It has to be kept in mind that the relapse of the patient can occur at any stage of the therapy. This form of models helps practitioners and nurses assess each step, provide relevant strategy, and plan interventions to gain better patient outcome. The steps are described as follows:- Fig 1: Trans-theoretical model Source: Australian Catholic University Pre-contemplation (no intention of change): In this stage, the patient has not yet decided to make the behavioral change. This can happen since due to lack of confidence on the patients part and self-doubt regarding his or her own will power (Prochaska, 2013). Contemplation (intention to change): This is the stage, where the realization of the patient occurs due certain incident or epiphany. Preparation: In this stage, the person has already accomplished the realization, is preparing to make a change of habit and developed a plan of habit. Action (making changes): In this stage, the person initiates certain changes and acts to alter previous behavior. Maintenance: In this stage, the patient shows actions to maintain the decision to alter the behavior. This attempt requires strong will power and practice to subdue the control of cognitive abilities. Relapse: This stage may or may not happen throughout the cycle. The occurrence of this stage can appear in any other stages of the cycle or during interventional therapy (if taken). In case of the case study provided the patient, Ying, had already gone through the initial three stages, which are pre-contemplation, contemplation and preparation. He decided to reach out to seek psychotherapeutic help, which shows that the patient is at the fourth stage of the trans-theoretical model, which is action. The duty as a therapist is to apply the techniques of behavioral alteration therapy. The model chosen to evaluate the patient condition and provide relevant support is Motivational interviewing. This is the best form of psychotherapy to treat patient with substance abuse like drugs, alcohol, smoking et cetera. Motivational Interviewing It is the duty of the practitioner, to provide the patient with proper support, express their concern regarding the patients current condition and decide on a care plan to improve the behavior as well as present arguments that will help changing the patients cognitive habit (Rollnick Miller, 2008). The concept of MI was developed by Miller and Rollnick for treating substance abusers, which is now utilized to treat various other mental illness (Rollnick Miller, 2008). The evolution of the concept if MI has occurred from person-centered therapeutic approach of psychotherapy. The objective of the therapy is to provide encouragement to the patient to process about the initiation of requirement for altered habit or behavior and proceed to take actions for making the alteration. The support is focused on helping the patient understand and explore the set beliefs as well as values, which are held for the betterment of behavior alteration. In the given case study, Ying needs to be supported and provided a care plan, which will be more focused on him. Taking into consideration, Yings age he needs to quit smoking in order to reduce the risk of respiratory and cardiac diseases (Sarbandi, 2013). Components of MI Giving Advice: Practitioner, should provide Ying with proper advice, relevant to his smoking habits. Removing barriers: It is important that the practitioner takes necessary measures to reduce the communication barrier with Ying so as to provide, a safe and comfortable environment for him to confide in. The practitioner can use open-ended questions which will improve the interpersonal communication (Stein-Parbury, 2013). Providing choice: The practitioner must ensure that Ying is given a choice of making the better decision for himself. Decreasing desirability: The practitioner has to ensure that Yings temptation to revert to his old habit, is minimized to ensure effective therapy outcome. Practicing empathy: The practitioner is expected to show empathy towards Yings situation as the goal of the model is patient centered therapy. Providing feedback: It is essential that the practitioner express their feedback and concern regarding Ying to make him feel included. Clarifying goals: It is the duty of the practitioner to provide proper clarification for the care goals for Ying and include him in the decision making process. The practitioner can summarize the goal and discussion effectively to engage Yings attention. Active helping: The practitioner must actively participate in the process of change cycle and show interest in Yings initiatives. Five principles of MI to create conditions for change: Express empathy: It is essential that thee practitioner has the skills to listen actively to the reflections made by Ying. It is acceptable to have ambivalent feelings, which can be mutually sorted. Reflective listening will help the practitioner assert the statements made by Ying. Develop Discrepancy: It is expected of Ying to present his arguments if he does not feel comfortable at any stage of the therapy. This kind of behavior should be encouraged by the practitioner to let Ying decide what is good for himself (Lundahl et al., 2013). Avoid argumentation: The practitioner should make sure that any discrepancy should not lead to arguments as that might increase the chance in Ying to resist the therapy. Roll with resistance: If, the practitioner faces any resistance from Ying, when the therapy becomes difficult for him to handle in the maintenance stages of this behavior alteration, the practitioner should implement strategies to minimize and reduce the objections. Support self-efficacy: It is normal that Ying will feel demotivated in the later progressive stages of the therapy but the practitioner must believe in Ying and show that his ability to change is present, which will ultimately act as a motivator to improve his behavior alteration process. Affirmation of the actions and initiatives will also encourage Ying to improve. Challenges in Motivational Interviewing: The main challenge of MI is resistance on the patients behalf, when he or she faces difficulty to change their behavior. Verbal and non-verbal: This is first and obvious form of resistance from the patients behalf where the patient is verbally expressing his or her discrepancy against the therapeutic approach (Harakas, 2013). Sometimes the patient undertakes non-verbal resistance where they show behavioral, facial or signs which reflect that the patient is challenging the therapists decision. This form of resistance in commonly seen in interpersonal communication sessions of therapy (Stein-Parbury, 2013). This appearance of resistance is observed when the health outcome is not met according to the expectation of the patient, which gives rise to personal dissatisfaction. These factors are dependent on the practitioners own approach to therapy how he or she decides to deal with resistance. In this context the story of Sandy Jeffs, a woman who struggled with schizophrenia for 23 years overcame her illness by unleashing her literary creativity and publishing books on her experience. My minds eye too vivid or too clouded either too many butterflies in it or do I only have a half- mind to do anything, Im head over heels with a screw loose but cheer up because every mad clown has a sane lining or does every sane cloud have a mad lining, the mad boggles... References: Barkway, P. (2013).Psychology for health professionals. Elsevier Health Sciences. Bricker, J., Wyszynski, C., Comstock, B., Heffner, J. L. (2013). Pilot randomized controlled trial of web-based acceptance and commitment therapy for smoking cessation.Nicotine Tobacco Research,15(10), 1756-1764.https://doi.org/10.1093/ntr/ntt056 Harakas, P. (2013). Resistance, motivational interviewing, and executive coaching.Consulting Psychology Journal: Practice and Research,65(2), 108. https://dx.doi.org/10.1037/a0033196 Lundahl, B., Moleni, T., Burke, B. L., Butters, R., Tollefson, D., Butler, C., Rollnick, S. (2013). Motivational interviewing in medical care settings: a systematic review and meta-analysis of randomized controlled trials.Patient education and counseling,93(2), 157-168. https://doi.org/10.1016/j.pec.2013.07.012 Prochaska, J. O. (2013). Transtheoretical model of behavior change. InEncyclopedia of behavioral medicine(pp. 1997-2000). Springer New York. https://doi.org/10.1007/978-1-4419-1005-9_70 Rollnick, S., Miller, W. R., Butler, C. C., Aloia, M. S. (2008). Motivational interviewing in health care: helping patients change behavior. Sarbandi, F., Niknami, S., Hidarnia, A., Hajizadeh, E., Montazeri, A. (2013). The transtheoretical model (TTM) questionnaire for smoking cessation: psychometric properties of the Iranian version.BMC public health,13(1), 1186.https://doi.org/10.1186/1471-2458-13-1186 Stein-Parbury, J. (2013).Patient and person: Interpersonal skills in nursing. Elsevier Health Sciences.

To Kill A Mocking Bird Essays (885 words) - To Kill A Mockingbird

To Kill A Mocking Bird To Kill A Mocking Bird To Kill A Mocking Bird deals with many primal and basic lessons in human nature. The book exposes many issues that affect most people throughout their lives. Scout, the main character was one of the most affected by these lessons. During the book she was exposed to many profound experiences, which no doubt will leave a lasting impression. In the three years that the book took place, she may have learned the most important things she will learn over her entire life. One person that affected Scouts life was Boo Radley. He brought wonder, fear and then finally relief to her heart. At first kids thought he was evil. There were rumours that while he cut out the newspaper for his scrap book he "drove the scissors into his parent's leg."(pg11) He had tried to kill them. Even though this may have been just a rumor the kids were terrified of the Radleys. They described him often as a monster "six-and-a-half feet tall" with "bloodstained" hands. He was said to eat "raw squirrels and any cats he could catch".(pg12) During the rest of the book Scout and companions tried to meet Arthur (Boo) and get over their fear of him. They did not succeed. But he showed affection for them by leaving them gifts in a tree. Finally at the end of the book he proves he is a good person by saving Scout and Jem's lives. In this instance Scout may have found that to negatively prejudge someone is wrong. She also learned compassion. Scout also learnt about the ugliness of life. About death and pain. This lesson occurred while her brother had to read to a sick and dieing old lady. This lady's name was Mrs. Dubose. She had been a morphine addict and had decided to go clean till her death. To die as a free women, to die knowing she had won. Scout describes her as a ugly lady and during their reading sessions she would have some kind of spasm-fits. Her head moved side to side. She would drool. "Her mouth seemed to have a private existence of it's own." (pg.107) After many reading sessions with her having a fit each time, she died one day. Probably the most important person in Scout's life was the one who had set the best examples for her. This was Atticus. He taught Scout how to deal with people. One of his teachings was to be the bigger person. When Bob Ewell spit in Atticus's face and threatened his life, he did nothing and walked away. All he had to say later was,"I wish Bob Ewell wouldn't chew tobacco."(pg.217) Atticus reacts with his brain not emotions. He encourages Scout to do the same. Another trait that he teaches is respect. Respect for people who are different. People such as Boo Radley. The kids had been acting out a play which involved Boo's scissor incident. They also tried to give a letter to him, so that he would come out to meet them. Atticus found out about both incidents. They were put in their place and told to, "stop tormenting that man." He then told them that, "what Mr.Radley did was his own business."(pg.49) Atticus also commanded respect for black people. He once told Jem that if a white man cheats a black man, "no matter who he is, how rich he is, or how fine a family he comes from, that man is trash."(pg.220) At the trial he also explained that there are bad and good black men as there are good and bad white men.(pg.204) Two more models that helped Scout out. The first was a valuable example set by Atticus. He had been told to defend Tom Robinson. The case was a lost cause because he was beat before he began, and it would bring hardship to himself and his family. He knew this, but did not give up. It was the right thing to do. As he told his brother, "do you think I could face my children otherwise"(pg.88) Scout heard this conversation and understood it in later years. Again teaching this gives her a valuable example; Stick to what you believe in. A lesson in effort and commitment was also demonstrated by Mrs. Dubose. After finding out that she would soon die, she decided to kick the morphine. This was a very hard thing for her or for that matter anyone to do. "She was the bravest person I knew." said Atticus. He also again repeated that

The Awful Secret of 5 Types of Essay Writing Ppt

The Awful Secret of 5 Types of Essay Writing Ppt Don't be worried if your initial results won't be good enough. There are many kinds of structures that may get you a high score. Together with free revisions and the capacity to create quality essays under tight deadline, you can be certain you will get what you need when you want it. Fill the internet order form on our official site to receive your essay done expertly. Kindly note there are many forms of essay out there, but here we'll attempt to list them under four chief categories. Dependent on the requirements, there are seventeen kinds of essays. Distinct varieties of essays need various forms of hooks to be able to engage the reader from the get-go. On occasion, a student might be overwhelmed with different school assignments. If it regards this form of essay, it ought to be noted that it is fairly handy for any student on any amount of education. A scholarship essay may make a student wealthy! The university essays and thesis writing is more challenging than this, we're not discussing that in this informative article. You can pick the writing professional you feel is a very good fit for your essay requirements. A lot of people find it tough to differentiate between these 2 forms of essays. There are 3 basic sorts of essays,, and When given a choi ce, individuals usually do not select the argumentative essay. When you compare all kinds of essays, you must locate a particularessay typethat suits you. There are over a dozen varieties of essays, therefore it's easy to become confused. Therefore it is just a good idea to begin with expository essays and proceed to the other kinds of essays. Descriptive essays supply every sensory detail of what's actually described. Essay writing is regarded to be fun. One should be familiarized with all the essay types which are around, even if they're not likely to be written by you whenever you would like to be a superior writer, you've got to understand your craft. The very best essay can help determine the minds of the readers. A narrative essay needs to be written in the very first person that essentially will help to engage a growing number of readers. Under, you're going to find a walk-through of a standard essay construction. When thinking of a wide essay definition, an individual can define essay as a writing piece on a specific subject o r topic. By the close of the blog, you might be familiarized with all kinds of essays very clearly. The very first step to compose a research essay is to locate a topic to do research on. When it regards an expository essay, bear in mind that it's aimed at an estimation of the subject from your perspective. Never depart from your essay without reaching a conclusion and your conclusion has to be in accord with your statement you have mentioned at the start of the essay. The best target of the definition essay is to concentrate on the definition of the subject. In an argumentative essay, you ought to keep in mind that you've got to choose 1 side of the argument. 5 Types of Essay Writing Ppt for Dummies As nearly all adults spend the majority of their time on the job, being content with your career is a vital part of someone's health and happiness. Being a mixture of cultures, the usa often initiate activities to unite a variety of nations. The cause and effect essay intends to demonstrate that various phenomena on the planet are interrelated. The fantastic issue is there are seemingly endless varieties of argumentative essays that you could write you merely must have an opinion on something.

How to Write a College Essay on Your Own

How to Write a College Essay on Your OwnMuhelenberg College is an exclusive school in New Zealand. Here are a few tips for writing a college essay for admissions to help you make your college essay on behalf of yourself or someone else sound more impressive.In the first paragraph, make your essay more persuasive by presenting it as a 'traditional' essay where your skills as a writer is needed more than your interpersonal and oral presentation skills. Do not use examples of your writing that may have been written in the past. Introduce yourself using the name of the author and his/her last name. Make sure you mention the author's 'authority' in the publication.It is a good idea to state your interest in the subject matter that is of most interest to you in college admissions. Tell us why you are interested in the topic. You may also state that you are having problems with your writing skills because you usually don't have enough time to organize your thoughts properly.You must make yo ur college essay interesting and pertinent. Provide a summary of your writing skills so that your readers can get the impression that you know how to use words well and that you have a strong command over the English language. You must also express a passion for whatever you are writing about.If you want to make your essay more convincing, you can make your conclusion. The conclusion should be an outline of the main points you are going to make in your college essay. In doing this, you should give an objective description of the topic you are writing about.Your college essay can begin on the point of your being interested in the subject. This might be a good example of a persuasive essay. You can then present some examples of what you learned at college. Add a personal and descriptive sideto your essay.Your college essay can be written in an introduction where you could introduce yourself or some information about yourself. You can then present a summary of your college experience i n a summary sentence. The conclusion of your college essay can then be designed according to your background, interests, abilities, and qualifications.It is important to be objective when writing college admission essays. When you describe your achievements, you should not exaggerate anything that you can write down with precision.

Essay Writing Revision Checklist - Get Your Grade Guaranteed

Essay Writing Revision Checklist - Get Your Grade GuaranteedIf you're a college student or a teacher who wants to make sure that your essays are well written, you should make use of the best essay writing revision checklist. Using this, you will be able to avoid common mistakes that can cause you to be late with the grade that you're going for.A lot of students make the mistake of giving too much attention to the details of the essay. For this reason, they will end up with articles that lack a great foundation. As you know, you can improve your grades by using it the right way. In addition, you'll be able to get a high mark by using the various topics covered in the essay.Students who are going to write a test will also have to make use of the right essay writing review checklist. This is especially true when you're trying to get a passing grade. You need to ensure that you don't take the wrong steps in the beginning as well as the end.You will have to make use of the essay writing r evision checklist for each paragraph in the essay. This can be done by completing a letter a word at a time. This should not be a very hard task for you as it was done by most students back in the old days. Of course, you can find the ideas that you need by searching the internet.Start by trying to write down the idea that is underlined in bold. If you're doing well on your writing, you can even find that you won't need to use that idea. When you do this, make sure that you fully understand what the topic means and that you're able to give its precise definition.After completing your sentence, you can start checking the grammatical aspect of the sentence. You need to get rid of any mistakes that you'vemade. Even if you feel like you've managed to get rid of them, you should still keep looking for other errors that you have made. It is very important to finish this so that you can avoid having to pay an instructor to help you with your essay. The lesson will only have to be paid once .Another important thing that you need to look into when you're doing this task is to deal with the problem areas. By checking these problems, you will be able to avoid having to go through the process of dealing with these problems by hand. Just try to avoid making too many changes at once.Remember that your first priority when it comes to writing an essay should be the composition aspect. Use the good essay writing revision checklist for each paragraph in the essay. If you're able to do this, you should be able to make sure that you're able to get a passing grade on your own.

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